From Season 7: Meatloaf Dinner
Ketchup, a classic American condiment, began in Southeast Asia as a salty sauce made from anchovies. When British explorers first encountered Chinese ke-tsiap, Malaysian kechap, and Indonesian ketjap, the sauce was more like soy sauce or Worcestershire sauce than modern ketchup. Until the 19th century, British and American ketchup was often made from mushrooms, nuts, or fruit. The first tomato-based ketchups were made from unripe tomatoes and were quite thin. In the late 19th century, H. J. Heinz offered an alternative made with ripe tomatoes, and transformed ketchup into the thick condiment we know today. With sweet, ripe tomatoes as the base for his ketchup, Heinz was able to add enough vinegar to preserve the product naturally. Balanced out with plenty of sweetener, ketchup as we know it was born.
To find our favorite, we rounded up eight brands (all available nationwide and fairly traditional--no spicy mango ketchups allowed) and asked 29 tasters to taste them straight from the bottle (on spoons) and with hot french fries. The winner was a true surprise.
Tangy, Salty, and Sweet
Our tasters made a lot of comments (and complaints) about acidity. They wanted a tangy ketchup, and several brands failed on this count. Since fat and protein (say, in a burger) temper ketchup's acidity, ketchup needs a pronounced tang to avoid tasting dull. Because tanginess was clearly a high priority for tasters, we got out the kitchen's pH meter to test each sample. The three ketchups at the bottom of the ratings were also the least acidic. Our first conclusion: A tangy ketchup is a good ketchup.
Next up on the list to examine was sodium. Product labels told the story here. Most brands contain 150 to 190 milligrams of sodium per tablespoon. The two brands with the lowest sodium landed at the bottom of the ratings. Our second conclusion: A salty ketchup is a good ketchup.
Sweetness is another key ketchup trait, and the brands with less sugar also fell to the bottom of the ratings. Our third conclusion: A sweet ketchup is a good ketchup.
But what about tomato flavor? After all, ketchup is made from tomato paste, which has been cooked long enough to evaporate most of the natural juices. As anyone who has tasted tomato paste knows, its cooked flavor is intense but not terribly nuanced, a quality more likely to be found in less processed tomato products, such as canned whole tomatoes. We sent the ketchups to a local food laboratory for an analysis of total solids (almost all of which would be tomato solids). Sure enough, the three lowest-rated brands had the lowest solids content, and our winning brand had the highest solids content. Our fourth conclusion: A ketchup with more tomatoes is a good ketchup.
Besides providing color and thickness, tomatoes are a source of umami, the savory quality in "meaty" foods such as soy sauce and mushrooms that is related to the presence of the amino acid glutamate. Tomatoes are also a source of bitterness. Thus ketchup triggers all five major taste sensations: sweet, sour, salty, bitter, and umami. And so we reached our final conclusion about good-tasting ketchup: It has all five elements in perfect balance.
Beyond flavor, our tasters were also very picky about consistency. Ketchup has to be thick enough to keep it from turning buns and fries soggy, but it shouldn't be pasty. Pectin is typically ketchup's only thickener.
To evaluate thickness, we sent samples to the lab to have the pectin levels measured. All but one fell within a fairly close range. But while pectin may be the only thickener in ketchup, it's not the only thing that can affect consistency. The amount of tomato solids and the presence of calcium (often added during the processing of tomato products) also play a role. Determined to quantify the thickness of each brand, we found a tool used to measure consistency in ketchup (and other products). Called a Bostwick consistometer, this stainless steel trough is marked with centimeters and measures the viscosity of foods. We differentiated the "sort of" thick ketchups from the really thick ones by setting the consistometer at 28 degrees (so the ketchups would flow more quickly) and then timed each sample to see how long it took to travel 24 centimeters--the entire length of the trough. Most of the ketchups took between one and 2 1/2 minutes to traverse the trough, but two were noticeably slower, taking about 10 and eight minutes, respectively. Yes, ketchup should flow slowly, but there is such as thing as too thick and too slow.
Our conclusion? Ketchup is best when it's smooth, thick, and tangy, with balanced, bold flavors. The parameters are tight--not too thick or too thin, not too tangy or too sweet. Bright red but no chunks. Brands that deviated from this formula fell to the bottom of the rankings. And while the remaining brands might look alike, our tasters noted some significant flavor differences. None were unacceptable, but one possessed a balance of sweet, sour, salty, bitter, and umami flavors that stood out among the pack.
Start Your 14-Day Free Trial Membership
Get all 13 years of America’s Test Kitchen:
Dear Friend,
It is hard to believe, but 2013 marks the thirteenth anniversary of the America’s Test Kitchen television show. Since our very first season, we have been public television’s most watched cooking show and have shared hundreds of our best recipes, equipment reviews, ingredient taste tests, and cooking techniques with our viewers. And, AmericasTestKitchen.com is the only place you’ll find everything we’ve ever featured on the show — every recipe, equipment rating, and taste test since the very first episode of America’s Test Kitchen.
As you may know, America’s Test Kitchen is the home of “Recipes That Work,” and our mission is to be your trusted source for recipes that work every time you use them. Our test cooks spend their days obsessively testing recipes until they offer consistently great results. As we like to say here, “We make the mistakes so you don’t have to.” So, try out our website for a 14-Day, No-Hassle Trial Offer. Whether you are new to America’s Test Kitchen or have been an avid viewer for years, I think you’ll find AmericasTestKitchen.com to be an invaluable resource.
Thanks for your consideration,
Christopher Kimball
Founder and Publisher
| Product Tested | Price* | ||
|---|---|---|---|
| Highly Recommended | |||
![]() |
Columela Extra Virgin Olive OilOur favorite premium extra-virgin olive oil from a previous tasting, Columela is composed of a blend of intense Picual, mild Hojiblanca, Ocal, and Arbequina olives. This oil took top honors for its fruity flavor and excellent balance. Tasters praised its big olive aroma, big olive taste with a buttery flavor that is sweet and full, with a peppery finish. One taster said: Its very green and freshlike a squeezed olive. Another simply wrote: Fantastic. |
$19 for 17 oz | |
| Recommended | |||
![]() |
Lucini Italia Premium Select Extra Virgin Olive OilTasters noted this oils flavor was much deeper than the other samples, describing it as fruity, with a slight peppery finish, buttery undertones, and a clean, green taste that was aromatic, with a good balance. It has the flavor that some good EVOOs have, said one admiring taster. |
$19.99 for 500 ml ($39.98 per liter) | |
![]() |
Colavita Extra Virgin Olive OilVirtually tied for second place, this oil was deemed round and buttery, with a light body and flavor that was briny and fruity, very fine and smooth, and almost herbal, with great balance. Good olive flavor. I could smell it and taste it, approved one taster. In a word, pleasant. |
$17.99 for 750 ml ($23.98 per liter) | |
| Recommended with Reservations | |||
![]() |
Bertolli Extra Virgin Olive OilA clear step down from the top oils, tasters noted overall mild flavor and very little aroma, with only a hint of green olive and a hint of spiciness at the end. In pasta, it was initially not complex, but gradually bloomed in your mouth. Overall, it was worthy of a second bite. |
$12.49 for 750 ml ($16.65 per liter) | |
![]() |
Filippo Berio Extra Virgin Olive OilWhile some tasters found this oil sweet and buttery with medium body and slight spice at the end, others complained that it had zero olive flavor and was so floral its almost like eating perfume; still others noted a bitter aftertaste. In pasta, it was extremely mild to the point of being boring. |
$10.99 for 750 ml ($14.65 per liter) | |
![]() |
Goya Extra Virgin Olive OilComments: The best comments tasters could muster were mild and neutral. Some liked it on pasta (though one called it Snoozeville), but complaints were myriad: metallic, soapy, briny, hints of dirt. Carped one taster, I cant imagine what is in here, but they have a nerve calling it EVOO. |
$13.99 for 1 liter | |
![]() |
Pompeian Extra Virgin Olive OilComments: While some tasters called this oil mild and smooth, others found it thin, greasy and not very interesting. I bet the cooking water had more olive flavor, speculated one taster; could be canolait is so bland, mused another. A few noted an objectionable aftertaste that was soapy, chemical or mentholthink |
$9.99 for 473 ml ($21.12 per liter) | |
![]() |
Botticelli Extra Virgin Olive OilWhile a few tasters liked this potent oil, others said they detected mushroom, rotten walnuts, a Band-Aid wrapped in a cherry blossom, and a quality that was downright medicinalTriaminic, anyone? Several deemed it overpowering and musky, with a rank, off-flavor. Tastes not like olives but like the armpits of olive laborers, shuddered one. |
$10.99 for 1 liter | |
| Not Recommended | |||
![]() |
Carapelli Extra Virgin Olive OilItaly, Greece, Spain, Tunisia, Turkey, Cyprus, Morocco, and Syria Comments: Nothing remarkable herejust greasy, no flavor, summarized one taster. Where did the olive go? said another. This oil was judged to have a kind of rancid aftertaste that was reminiscent of not only soil, tree resin, and ammonia and grass, but even kitty litter smells and a set of sweaty hockey pads. |
$10.99 for 750 ml ($14.65 per liter) | |
![]() |
DaVinci Extra Virgin Olive OilAlthough this oil won top place in a previous tasting, because olive oil is an agricultural product, it can differ from year to year. This time, tasters found it washed out and muted, if nice, in a totally bland and unremarkable way. Tasted plain, objections ranged from insipid, with no real complexity to tastes like EVOO mixed with vegetable oil. |
$17.99 for 1 liter | |
![]() |
Star Extra Virgin Olive OilOrigin: Spain, Italy, Greece, and Tunisia Comments: Boring and not very complex, this oil came across as plastic-y and industrial; some hint of olives, but it fades quickly. Tasters identified off-flavors that were unpleasant, dirty, like rubber and metal, with a sour aftertaste, or at least a bit funky, with a strange taste that was spicy, but in a motor oil kind of way. One simply wrote, Blech. |
$11.99 for 750 ml ($15.99 per liter) | |