ATK Kids

ATK Kids Partners with Kids Streaming Platform GoNoodle to Launch Videos and Channel

The partnership offers educators, parents, and kids a collection of interactive videos and resources exploring the science behind food and cooking.

Published Apr. 20, 2022.

ATK Kids and GoNoodle have partnered to launch a new branded channel on GoNoodle's platform, which is a free tool for educators designed to get kids moving with short interactive videos and other activities. Together, ATK Kids and GoNoodle are encouraging a new generation of empowered cooks, engaged eaters, and curious experimenters across GoNoodle’s unique distribution channels with the goal of improving the health and well-being of all kids, both in school and at home.

GoNoodle has released 10 ATK Kids STEAM (science, technology, engineering, the arts, and mathematics) videos in its new channel, America’s Test Kitchen Kids. During the 2022 back-to-school season, GoNoodle and ATK Kids will release their first series of codeveloped videos pairing some of GoNoodle’s favorite characters with some of the young chefs of America’s Test Kitchen Kids. 

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“We are excited to share America’s Test Kitchen’s scientific know-how and culture of rigorous testing to create meaningful learning experiences for children, educators, and the GoNoodle community,” says GoNoodle’s chief executive officer, KC Estenson. “We believe in the power of hands-on learning, and the importance of STEAM education. Like America’s Test Kitchen Kids, we believe cooking showcases the inherent connections between food and science. We feel like cooking engages kids with different interests and abilities, and builds a bridge for some kids that tend to learn more effectively in more abstract ways.”

In the new channel, GoNoodle’s community of educators, parents, and kids will explore STEAM in videos that are fun and delicious. Topics range from hands-on, step-by-step recipes for easy snacks to explorative short lessons answering questions such as What is umami?, What makes fizzy things fizzy?, and Why don’t oil and water mix? Recipe videos incorporate STEAM lessons and life skills that will build kids’ confidence while helping make them kitchen heroes, one DIY project at a time.

We’re excited to collaborate with GoNoodle and introduce our recipe content to their platform to further motivate, inspire, and empower young chefs.”
Molly Birnbaum, editor in chief of ATK Kids

GoNoodle will host a curriculum guide created by education specialists from America’s Test Kitchen to help connect lessons to school curriculum. The guide will offer resources that use food to teach about STEAM through clear instructions to help kids of varying skill levels succeed with ease.

“We’re excited to collaborate with GoNoodle and introduce our recipe content to their platform to further motivate, inspire, and empower young chefs,” says Molly Birnbaum, editor in chief of America’s Test Kitchen Kids. “ATK Kids aims to foster curiosity in the kitchen and we are delighted to share our delicious recipes that are easy to follow and showcase how cooking at a young age helps develop important life skills and builds self-confidence.”

Click here to learn all about gluten in this flour-powered video from GoNoodle's ATK Kids channel!

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