What is Top Loin Roast? Meet the "Cheaper Prime Rib"

Shop smarter with this beef cut that tastes like a premium roast.

Top loin roast, which comes from the short loin in the middle of the cow’s back, is the roast that generates strip steaks (it’s also called “strip roast”). The well-marbled, tender meat and ample fat cap make it a great alternative to other premium roasts, such as prime rib (it costs about $4 less per pound than prime rib, too). We trim of the strips of meat and fat that run along the sides of the roast and brown them with the roast to generate lots of flavorful juices for cooking the potatoes.

Top loin roast is a great alternative to prime rib.

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