Chief Marketing and Data Officer
Lee joined America’s Test Kitchen in February, 2023 as Chief Marketing and Data Officer, and oversees the marketing and data strategy for the company.
Lee joined America’s Test Kitchen after serving as Director, Growth Marketing, for Roku where he led Lifecycle Marketing, Marketing Technology (CRM) and Media Strategy for the Roku Platform (70 million active accounts).
Prior to that, Lee served as Chief Marketing Officer of This Old House, which Roku acquired in March 2021, where he oversaw audience development, subscriber acquisition & retention, revenue operations, analytics & research. At This Old House, Lee was part of the team that managed the reinvention of the brand and delivered 3X EBITDA growth in two years with a focus on streaming, distribution and digital platforms.
Previously, Boykoff served as Senior Vice President, Performance Marketing and Data Strategy, for A+E Networks. During his 13-year tenure at A+E, he led CRM, digital strategy, analytics, and growth marketing functions for the company's portfolio of brands and platforms (cable television, SVOD streaming, AVOD streaming, web).
Boykoff started his career in the music industry, promoting concerts & festivals throughout the Northeast. He graduated from Bowdoin College with a B.A. in Economics and received his MBA in Marketing from UNC's Kenan Flagler School of Business.