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Orange Juice

Is the sunny image of our favorite breakfast juice actually just pulp fiction?

Published on Mar. 1, 2014

What We Learned

Orange juice is America’s most popular juice, a breakfast staple with a sunny, wholesome image. Package labels tempt us with phrases like “fresh squeezed” and “grove to glass” and with images of oranges speared with straws. Even brand names like Simply Orange and Florida’s Natural suggest that these juices are just a notch away from freshly picked fruit squeezed into a glass. There’...