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Lemonade

A small brand squeezes past the big names.

What We Learned

Few images are more representative of American can-do spirit than the childhood lemonade stand. And there’s a good reason why lemonade is the choice of these budding entrepreneurs: It’s very simple to make. So why is it so hard to find a great-tasting supermarket version?

When we last tasted lemonade, we recommended just three of the nine we sampled. All of those had ingredient l...