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Strawberry Spreads

We tasted six preserves, jams, jellies, and spreads and found that only one product offered an authentic, bold berry flavor.

What We Learned

Strawberry is the nation’s most popular flavor of jams, jellies, and preserves, according to data collected by the U.S. Census and Simmons National Consumer Survey. Yet while there is consensus on flavor, there’s confusion about the different types of products. Jams, jellies, and preserves may look similar, but as Dr. Bruno Xavier, processing authority at Cornell Food Venture Center...