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Microwave Popcorn

Americans spend over $1 billion annually on unpopped popcorn kernels. Is there a brand of microwave popcorn that can come close to homemade popcorn?

What We Learned

Americans spend over $1 billion annually on unpopped popcorn kernels. Corn producers large and small develop as many as 30,000 hybrids (which have varying flavor, textural, and volume characteristics) a year in search of better products.

To find out which supermarket microwave popcorn we liked best, we popped up seven national brands in their basic butter flavor and called our tast...

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