What’s the secret to the best from-the-box pancakes? Here’s a hint: They don’t mix with water.
What We Learned
Homemade pancakes have a high effort-to-satisfaction ratio: They’re fast and easy to make, and they’re far tastier than flapjacks from a mix. But sales figures don’t lie, and they tell us (courtesy of the Symphony IRI Group, a Chicago-based market research firm) that Americans spend more than $250 million a year on pancake mixes. For those occasions when a mix is essential—while cam...