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Ice Cream Bars

Is it the vanilla ice cream or the milk chocolate coating that matters most?

What We Learned

Americans have been eating ice cream bars for some 90 years (lucky us). Today dozens of brands, styles, and flavors compete in a crowded marketplace. Among the array, the classic milk-chocolate-coated vanilla ice cream bars are the most popular. Wondering what separates the champs from the flops, we bought six brands—both with sticks and without—and we asked 21 tasters from America’...

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